About Us

Pixel Juice is a director-led studio that integrates AI into the core production workflow. We don't use tech to cut corners; we use it to kill waste, maintain ruthless consistency, and unlock visual scale that used to be reserved for nine-figure budgets.

Based in Sydney and Hong Kong, we produce commercial video for brands across the APAC region—from broadcast TVCs and brand films to high-fidelity product launches and "impossible" world-building.

We keep the structure lean. No layers of account management. No broken hand-offs. You work directly with the founders, backed by a global network of specialists we trigger when the brief demands it.

Pixel Juice is a director-led studio that integrates AI into the core production workflow. We don't use tech to cut corners; we use it to kill waste, maintain ruthless consistency, and unlock visual scale that used to be reserved for nine-figure budgets.

Based in Sydney and Hong Kong, we produce commercial video for brands across the APAC region—from broadcast TVCs and brand films to high-fidelity product launches and "impossible" world-building.

We keep the structure lean. No layers of account management. No broken hand-offs. You work directly with the founders, backed by a global network of specialists we trigger when the brief demands it.

Pixel Juice is a director-led studio that integrates AI into the core production workflow. We don't use tech to cut corners; we use it to kill waste, maintain ruthless consistency, and unlock visual scale that used to be reserved for nine-figure budgets.

Based in Sydney and Hong Kong, we produce commercial video for brands across the APAC region—from broadcast TVCs and brand films to high-fidelity product launches and "impossible" world-building.

We keep the structure lean. No layers of account management. No broken hand-offs. You work directly with the founders, backed by a global network of specialists we trigger when the brief demands it.

Ed Holmes

Founder & Creative Director Ed is the architect of the Pixel Juice voice. With 35+ Promax (GEMA) Awards in the last five years alone, his background as Head of Promos at Network 10 and Head of Special Projects at Paramount ANZ means he understands high-stakes delivery. Ed takes messy, committee-led briefs and distills them into clear, cinematic work that protects the brand’s "soul"—ensuring the AI tools serve the story, not the other way around.

Bill McQueen

Founder & Managing Director Bill is the engine of the operation. Formerly the MD & Chief Content Officer at Lime Content Studios (Hong Kong), Bill led teams to 37 Promax Awards across the Asian market. He runs the business side of Pixel Juice with a focus on operational clarity and multi-market delivery. Bill ensures that "impossible" timelines remain organized, scopes stay fixed, and our APAC partnerships move as fast as the tech does.

Head of taste

Jak is our purple yak mascot. In an era where AI can make everything feel a bit too polished and "perfect," Jak is here to keep the tone human. Her job is simple: protect the work from getting boring and remind us that taste is the ultimate competitive advantage.

Lean, Scalable, Direct

We don't believe in the traditional agency "bloat." We stay lean by default and scale up using a trusted network of collaborators across Sydney, Hong Kong, Singapore, and Mainland China. Behind the scenes, we follow a Directorial Discipline:

Lean, Scalable, Direct

We don't believe in the traditional agency "bloat." We stay lean by default and scale up using a trusted network of collaborators across Sydney, Hong Kong, Singapore, and Mainland China. Behind the scenes, we follow a Directorial Discipline:

Clear Creative Guardrails:

We define the "Physics" of the world before we start.

Clean Review Flows:

A process designed for speed and stakeholder confidence.

Technical Continuity:

Manual checks to ensure AI environments don't "drift."

Ready when you are

Got a launch that can't wait for a factory? A brand that needs an emotional reset? A campaign that needs to scale across APAC without the travel circus? Send the brief. We’ll come back with a plan

Start a project

Ready when you are

Got a launch that can't wait for a factory? A brand that needs an emotional reset? A campaign that needs to scale across APAC without the travel circus? Send the brief. We’ll come back with a plan

Take the AI Readiness Test

Ready when you are

Got a launch that can't wait for a factory? A brand that needs an emotional reset? A campaign that needs to scale across APAC without the travel circus? Send the brief. We’ll come back with a plan

Start a project