Experience matters. Especially when everything is changing.

Artificial intelligence is transforming the way organisations communicate. New tools appear every week. New possibilities emerge every month. But while technology has changed dramatically, one thing hasn't — people still respond to clear thinking, strong ideas and great storytelling. That's where we come in. Pixel Juice combines decades of television, advertising and production experience with the latest AI creative tools to help organisations explain complex ideas, visualise the future, tell unforgettable stories and build practical AI capability. We don't see AI as a replacement for creativity. We see it as an extraordinary new creative canvas.

Ed Holmes

Creative Director & Co-Founder. Ed Holmes has spent more than 25 years creating content for Australian audiences, directing campaigns, leading creative teams and helping organisations communicate with clarity and impact. As Head of Creative at Network 10 and Paramount ANZ for over a decade, he led one of Australia's largest television creative departments, overseeing thousands of campaigns across entertainment, sport, news and streaming — winning 35+ Promax (GEMA) Awards in the last five years alone. Today, Ed combines that storytelling experience with the possibilities of AI to create explainers, vision films, brand campaigns, historical recreations and executive communication. Ed leads creative strategy, storytelling, client partnerships and creative direction across every Pixel Juice project.

Simon Greet

Executive Producer & Co-Founder. Simon Greet brings decades of experience across television production, broadcast operations, post-production and technical delivery, including senior production roles with Universal and Channel Nine. Throughout his career he has specialised in turning ambitious creative ideas into polished, reliable productions — balancing creativity with the practical realities of budgets, deadlines and complex workflows. At Pixel Juice, Simon leads production, AI workflows, post-production, automation and delivery, ensuring every project combines the efficiency of emerging technology with the quality expected from professional film and television production.

Why we started Pixel Juice

After decades working in traditional television production, we realised something remarkable was happening. Ideas that once required months of planning, large crews and six-figure budgets could suddenly be visualised in days. Scientific concepts could be explored from inside the human body. Future buildings could be experienced before construction. Historical photographs could come back to life. Entire campaigns could be prototyped before a camera was switched on. The opportunity wasn't simply to make content faster. It was to help organisations communicate in completely new ways. That's why Pixel Juice exists.

Team seated around a table at a Pixel Juice workshop, with a presentation on screen

Film crew on set with a costumed purple yak character under studio lights

What we believe

Technology should never be the hero. Ideas should. Whether we're producing a scientific explainer, an investor pitch film, a television commercial, a historical recreation or helping an organisation implement AI, the goal is always the same: help people understand, help people imagine, help people act. The tools may change. Good storytelling never goes out of style.

Who we work with

Victor Chang Cardiac Research Institute · Sydney Water · Paramount ANZ · Network 10 · Context Media — along with organisations across healthcare, education, government, media and business.

Colourised historic photograph of Sydney Harbour with sailing boats and a stone fort

Lost Sydney

Historical Sydney brought back to life through restored archival photography. Over 110,000 viewers.

Young man in a gallery looking at a framed painting

Reincarnation of Marie

A proof-of-concept trailer demonstrating how AI can visualise feature films before production begins.

Colourised historic photograph of a Melbourne street with horse-drawn carriages and shopfront verandahs

Marvellous Melbourne

A cinematic journey through one of Australia's great cities using restored historical imagery.

Let's create something remarkable.

Whether you're explaining groundbreaking research, launching a new product, pitching an ambitious idea, preserving history or helping your organisation embrace AI, we'd love to hear your story.

Start a Conversation

Let's create something remarkable.

Whether you're explaining groundbreaking research, launching a new product, pitching an ambitious idea, preserving history or helping your organisation embrace AI, we'd love to hear your story.

Start a project

Let's create something remarkable.

Whether you're explaining groundbreaking research, launching a new product, pitching an ambitious idea, preserving history or helping your organisation embrace AI, we'd love to hear your story.

Start a Conversation