About Us

Pixel Juice is a director-led studio that integrates AI into the core production workflow. We don't use tech to cut corners; we use it to kill waste, maintain ruthless consistency, and unlock visual scale that used to be reserved for nine-figure budgets.

Based in Sydney, we produce commercial video for brands across Australia and APAC — from broadcast TVCs and brand films to high-fidelity product launches and "impossible" world-building.

We keep the structure lean. No layers of account management. No broken hand-offs. You work directly with the director, backed by a trusted network of specialists we trigger when the brief demands it.

Pixel Juice is a director-led studio that integrates AI into the core production workflow. We don't use tech to cut corners; we use it to kill waste, maintain ruthless consistency, and unlock visual scale that used to be reserved for nine-figure budgets.

Based in Sydney, we produce commercial video for brands across Australia and APAC — from broadcast TVCs and brand films to high-fidelity product launches and "impossible" world-building.

We keep the structure lean. No layers of account management. No broken hand-offs. You work directly with the director, backed by a trusted network of specialists we trigger when the brief demands it.

Ed Holmes

Founder & Creative Director. Ed is the architect of the Pixel Juice voice. With 35+ Promax (GEMA) Awards in the last five years alone, his background as Head of Promos at Network 10 and Head of Special Projects at Paramount ANZ means he understands high-stakes delivery. Ed takes messy, committee-led briefs and distills them into clear, cinematic work that protects the brand’s "soul"—ensuring the AI tools serve the story, not the other way around.

Simon Greet

Head of Production. Simon is the reason shoots happen and deadlines hold. With a broadcast career spanning Australia's major networks, he's the co-architect of how Pixel Juice actually operates — the production systems, the quality controls, the workflows that make complex AI-assisted projects ship cleanly. If Ed sets the creative direction, Simon makes sure it lands on time and intact.

 The Studio Network

Pixel Juice runs lean by design. Behind Ed and Simon sits a trusted network of producers, editors, sound designers, VO talent, and AI specialists across Sydney, Melbourne, Singapore, and beyond. We scale up when the brief demands it and scale down when it doesn't. No bloat. No passengers. Every project gets the right people, not the available ones.

Head of taste

Jak is our purple yak mascot. In an era where AI can make everything feel a bit too polished and "perfect," Jak is here to keep the tone human. Her job is simple: protect the work from getting boring and remind us that taste is the ultimate competitive advantage.

Lean, Scalable, Direct

A trusted network of collaborators across Sydney, Melbourne, and Singapore.

Lean, Scalable, Direct

We don't believe in the traditional agency "bloat." We stay lean by default and scale up using a trusted network of collaborators across Sydney, Hong Kong, Singapore, and Mainland China. Behind the scenes, we follow a Directorial Discipline:

Clear Creative Guardrails:

We define the rules before we start — so nothing drifts mid-project.

Clean Review Flows:

Approvals are structured so stakeholders stay confident and timelines hold.

Technical Continuity:

We check every frame for consistency — because AI environments drift if you're not watching.

Ready when you are

Got a launch that can't wait for a factory? A brand that needs an emotional reset? A campaign that needs to scale across APAC without the travel circus? Send the brief. We’ll come back with a plan

Start a project

Ready when you are

Got a launch that can't wait for a factory? A brand that needs an emotional reset? A campaign that needs to scale across APAC without the travel circus? Send the brief. We’ll come back with a plan

Start a project

Ready when you are

Got a launch that can't wait for a factory? A brand that needs an emotional reset? A campaign that needs to scale across APAC without the travel circus? Send the brief. We’ll come back with a plan

Start a project