Big Red Button: our AHA spot went national

Big Red Button: our AHA spot went national

Our 90-second spot for the Australian Hotels Association went national in its first week. No paid promotion.

Our 90-second spot for the Australian Hotels Association went national in its first week. No paid promotion.

Simon Greet

Simon Greet

Jak, the Pixel Juice mascot, a purple yak in a brown tweed suit, sitting tired and glum at his computer

13.8M views on Facebook alone, and covered by ABC News, the AFR, the Herald Sun, news.com.au, the Daily Mail and 3AW.

Figures as of 18 October 2026.

Big Red Button results as of 18 October 2026: 13.8M Facebook views and 53.5K shares across 12 uploads, 5.58M Instagram views and 185.6K likes across 5 reels, $0 ad spend, covered by ABC News, AFR, Herald Sun, news.com.au, Daily Mail and 3AW. Stills show the sign 'Press button to run Australia without migrant workers' above a big red button, a woman holding towels, and a startled woman.

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